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Why Sellerio exists

We believe ACOS is a vanity metric — and it's quietly costing sellers their margin.

Most advertising tools optimize toward a number that looks good on a dashboard. We sat down with hundreds of Amazon, Flipkart, and Meesho sellers and kept hearing the same thing: a "healthy" ACOS on the screen, a bank balance that told a different story. So we rebuilt the stack around one question instead: after real COGS and real Amazon fees, did this keyword actually make you money?

Shaped by conversations with 300+ Amazon, Flipkart & Meesho sellers.
Real ROAS 7.1x
app.mysellerio.com/ads/autopilot
Live
Ads Performance
Ad Spend
₹18,240
ACOS
14.0%
ROAS
7.1x
TACoS
3.4%
Spend by Match Type
Exact
Broad
Auto
"insulated steel bottle 1l"
Exact match · Kitchen & Dining
+₹6.10 margin
Breakeven ACOS 38.2% at current COGS — bid raised to capture more top-of-search share.
₹14.00₹17.50
Applied
Illustrative preview — built from real platform logic
What we believe

Three convictions everything else is built on

Not a mission statement for a slide deck — the actual reasons Sellerio is built the way it is.

Margin over metrics

ACOS, ROAS, and CTR are proxies. Real product margin — after COGS, packaging, and marketplace fees — is the only number that pays your bills. So it's the only number we optimize toward.

Built from real seller problems

Every feature started as a specific complaint from an actual seller across 300+ conversations — not a guess made in a product-roadmap meeting.

One roof, not six tabs

Multi-brand selling shouldn't mean stitching together spreadsheets, marketplace consoles, and a PPC tool that's never heard of your COGS.

How we make that real

Every number tied back to what you actually paid

No engineering team required — connect your accounts, tell Sellerio your real costs once, and every downstream number becomes trustworthy.

1

Connect your accounts

Link Amazon Seller Central and Amazon Ads with one-click authorization — plus CSV import for Flipkart and Meesho.

2

Add real COGS, once

Enter cost of goods, packaging, and shipping per SKU — Sellerio pulls Amazon's real fee slabs automatically, no guesswork required.

3

Every decision recalculates around margin

Bids, recommendations, and P&L update the moment your costs or fees change — not a spreadsheet that's out of date by Tuesday.

What that looks like

The platform that runs on that belief

Orders, inventory, advertising, listing intelligence, and profit — for every brand, on every platform, tied to your real margin.

Net margin +11.6%
Orders & Profit Overview Live
Orders Today
184
Revenue
₹1,42,300
Net Profit
₹34,860
Active SKUs
212
Sales by Platform
Amazon
Flipkart
Meesho
By Category
Kitchen 46%
Travel 31%
Fashion 23%
WHY IT MATTERS

A 14.8% ACOS can still lose you money

Every PPC tool shows ACOS. Almost none of them know what the product actually costs you to make and ship — so they'll tell you to scale a keyword that's quietly losing money on every sale.

  • Breakeven ACOS computed per keyword, from your real COGS and fees
  • Bids move automatically when the real number, not the vanity one, says to
  • Hard guardrails — floor, ceiling, and max-per-step — enforced server-side
Inventory, unified

One master SKU. Every marketplace stays in sync.

SKU Links ties one master inventory item to its listing on every platform you sell on — so a sale on Amazon updates stock on Flipkart and Meesho in the same beat, and you never oversell a unit you don't have.

app.mysellerio.com/inventory/sync
Live
0
Master SKU Stock
pushed to every channel
Amazon Synced
Flipkart Synced
Meesho Synced

Orders & Inventory

Live order sync from Amazon SP-API, plus Flipkart & Meesho import — one unified stock count across every platform.

Live now

Profit-Based Amazon Ads

Bid Optimizer, search term harvesting, and nightly auto-negate — all computed from your actual product margin.

Live now

Real Profit & Loss

Per-SKU profitability combining COGS, packaging, and real Amazon fee slabs — not a marketplace's own rough estimate.

Live now

Organization Workspaces

Connect multiple Amazon accounts under one roof — fully isolated between organizations, one login for all your brands.

Live now

AI-Powered Listings

Listing recommendations that pull your live SP-API data first — grounded in what's actually on Amazon right now, not a stale guess.

Live now

Team & Operations

Staff task and attendance tracking, web push alerts for stock and sync issues, and returns processed as automatic stock-in.

Live now
Explore every feature →
Bank-grade token encryption — even we can't read it
Official Amazon OAuth — we never see your password
Your data never leaves your organization workspace
0
Happy customers
0
Sellers we talked to
0
Marketplaces supported
0
Spreadsheets required
"My ACOS looks fine, my margin doesn't"
COGS scattered across spreadsheets
Stock synced a day late across marketplaces
The problems we kept hearing
"
We didn't design Sellerio around what looks good in a demo. We designed it around the same complaint, repeated by seller after seller: the dashboard says I'm profitable, the bank account disagrees.
Built from 300+ seller conversations — every workflow in Sellerio maps back to a real problem a real seller described to us.
Pricing

Simple tiers, built for what you actually run

14-day free trial. Pay monthly, or pay annually and save 18%.

Starter
₹999/mo
1 brand · Amazon only
See what's included
Growth
₹2,999/mo
Up to 3 brands · all 3 marketplaces
See what's included
Scale
₹5,999/mo
Unlimited brands, one organization
See what's included
Built in the open

See what's shipped, and what's next

A full roadmap of what's live today and what we're building next — laid out as one continuous road.

11 features shipped 1 in progress 11 planned
View the roadmap →
Get started

Run your next brand launch on real numbers.

Pick a plan and connect your first account today — built from real seller problems, not guesses.

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